You know better than anyone how your business works, but have you considered whether your processes are working to increase your profitability, or actually working against you?
It’s often said that every business is a sales organisation so getting the steps of your sales process spot on is crucial to supporting your sales team, whatever its size. It is important to ensure maximum efficiency and that your sales manager and sales team members have the support that they need. With the correct infrastructure in place identifying potential customers and closing deals becomes their primary purpose, not wasting time, energy and most importantly money on admin tasks
You’ve got a business plan with a series of objectives, right? Using those objectives should help frame your sales targets and the resources you need to achieve them.
Consider who your target audience is and where they are likely to be reached. What are the pain points that you will have to overcome? Position your product or service to solve their problem and you will have the framework of a plan.
Not forgetting potential compliance issues. Chief among those are the General Data Protection Regulations (GDPR) introduced in May 2018 and of which all businesses are bound by if they process personal data. So it is imperative that correct standards are met when storing and using data.
Are you going to use a telesales function to make phone calls as a part of your plan? Will you use a sales rep to visit your prospects, or utilise your website as a destination and drive traffic there via google or social media? What about using data mining tools to generate leads or networking and so on? The possibilities are endless.
“Your sales will descend into chaos without a clear, user-friendly process in place.”
Irrespective of whether you’re an SME with up to 250 employees, a micro business with just you or one or two staff, or in the small business sector employing over 10 people, getting this right will see you putting bigger numbers onto your net income, and your financial statements and reporting will be much clearer.
There is of course a perfect place to start. Have you considered a CRM solution?
“Customer relationship management software, if used properly, can power your sales process from a single platform.”
But there are a few prerequisites for it to work for your business:
Here at SET For Business, we are continually developing our CRM so that our clients have the very best experience. It is designed to be easy to use and is a fully customisable, flexible system that will help your sales soar. Tools designed to help you maintain GDPR compliance are included. We have integrated SET CRM with software platforms that we believe add real value and will benefit your business and sales process.
But the proof is in the pudding! Try SET CRM out for FREE for 30 days.
All of the features are live in the trial and we provide full UK based support so that you can get to grips with the benefits that our CRM will bring to your business.
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Hitting your sales target is no easy achievement, in fact there are some suggestions that less than 50% of sales people actually do it. Now there will certainly be some companies that have set unrealistic targets, and whilst they may not want to admit it, I would highly recommend making sure your targets reflect a […]